User Experience Manager
Led the UX discipline at F5 Networks including UX Design, UX Research, and Industrial Design. Created an innovative UI paradigm called BIG-IQ that transformed how network administrators configure, monitor and troubleshoot their network infrastructure. Won the Five Star Award for significant contributions to the company.
F5 Networks builds application delivery controllers and network infrastructure that powers the world's largest enterprises. Network administrators faced overwhelming complexity when configuring, monitoring, and troubleshooting their infrastructure across multiple datacenters.
The challenge was creating a delightful user experience for highly technical users managing mission-critical infrastructure—making the complex simple without dumbing it down.
FIVE STAR EMPLOYEE AWARD
F5 Networks' most prestigious employee award for significant contributions to the company
Designed dashboard interfaces that give network administrators instant visibility into their global infrastructure—datacenters, applications, devices, and health status at a glance.
Created innovative visualization concepts for understanding complex network topologies and server pools—turning abstract infrastructure into tangible, interactive experiences.
Designed visual builders that allow administrators to configure complex network policies and applications through intuitive drag-and-drop interfaces.
Led industrial design for F5's network appliance hardware—rack-mounted servers and blade systems that house the network infrastructure.
Extended the network management experience to mobile devices, allowing administrators to monitor and respond to issues on the go.
"Daan is easily the best UX leader I have worked with. He brings instant credibility with his structured thought process and his ability to communicate to engineers in a manner that they can relate to. I have become a better UI engineer as a result of his tutelage."
"Daan is a stellar design leader, with the ability to quickly filter the noise and find the signal, even in the most large-scale products and complex user scenarios. He has a solid track record of building UX teams within organizations that really do need them."
"Daan was a true partner and leader, not backing down in face of resisting parties, keeping steady and methodological track, setting correct priorities. He is a genuine and precious asset to any company wishing to translate its raw code into a user friendly product."